Hi there! My name is Caitlin, and I really like to write. 

So much so that I do it professionally. 

I graduated from the Fashion Institute of Technology in New York City with a degree in Advertising and Marketing Communications, and found myself drawn to the world of copywriting.

I've spent most of my career immersed in product-focused content, working on elevating brand messaging and helping to define and differentiate the voice of a brand and its sub-brands, creating fun copy that feels like having a conversation with a friend.

I love all forms of writing. Short subject lines, email banner titles, captions and notifications; and longer editorials, informational product copy, the list goes on and on. If it can be written, I can write it.

A few fun facts so you can get to know me better:

At my core I am a girly girl. I love all things fashion and beauty and know way too much about both subjects. I even used to be a freelance makeup artist.

I always say the internet is my favorite place, and I'm only kind of joking. I'm a tad chronically online, but that works out in my favor because I know all the drama on TikTok, all the trends, and every meme that ever meme'd.

I took art lessons for ten years and am trained in classical realism, so if you ever need a still life or a portrait, I've got you. Just pick your medium: oil paint, water color, pen and ink, charcoal? I can do it all.

Though I was never an athlete, somehow so much of my life seems to orbit around sports, so I have a strangley vast amount of knowledge about (especially Philadelphia sports).

I am a walking dictionary for pop culture. I know every actor in every movie. Every singer. Every random social media celeb. I truly believe I would be the all-time Jeopardy champion if the categories were just random facts about pop culture.

I often call myself the "ultimate consumer" I love to online shop, I love to look at product launches, product packaging, if it's cute and fun, I definitely want it. Or I want to replicate something just as fun in the projects I'm working on!

Want to see more of my work? Check out the Free People website, it's basically my live portfolio right now.